TBU
By Michaela
March 23, 2006I heard a wonderfully useful phrase the other day from Jerry Sternin: “TBU.”
It stands for “True, but Useless.”
For example, when you tell me that your nonprofit suffers from difficulty attracting staff due to the sector’s low salaries, I might answer “TBU!” Your complaint is undoubtedly true, but it is not particularly helpful.
If, on the other hand, you tell me that you have difficulty attracting staff because of a reputation in the community as a terrible place to work—now, that’s a fact we can do something about! We can figure out why you have such a reputation, and what can be done to change it.
It is True And Useful—TAU.
Tags: nonprofit