Strategy and Evaluation
Friday, October 3rd, 2008Traditionally, strategy engagements are about business models and finance, challenges and opportunities, choices and execution.
Evaluation is a tool used to assess both the learning and the outcome of a particular initiative. However, it is now clear that there is much to learn from the discipline of evaluation that can be applied to the process of strategy development.
For example, a theory of change process can help a nonprofit to develop and think through its emerging strategies, the creation of a logic model can be a key piece in documenting the strategy, and if it is built-in from the outset, it can make both formative and summative evaluation work more meaningful. We have been using these tools for some time and are looking at ways to further incorporate this perspective into our consulting work.




