We recently decided to change our name from La Piana Associates, Inc. to La Piana Consulting for a few reasons. We spend a lot of time thinking about how we can better connect with our clients and the sector. We believe having a name that actively describes what we do, that reinforces our commitment to directly advancing the leadership and management practices of the nonprofit sector, is essential.

While some companies change their names to distract the public from who they really are and what they really do – like an environmentally polluting industrial giant “greenwashing” their product name or a cigarette-manufacturer changing its name to a vaguely Latin term that conveys purity – our goal is the exact opposite. Who we are and what we do remains unchanged. We are consultants dedicated to advancing the nonprofit sector for greater social impact.

Tags: nonprofit

This entry was posted on Thursday, June 4th, 2009 at 11:07 am and is filed under Assorted Musings, Consulting for Nonprofits. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.