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La Piana Consulting Blog

Texting for Dollars

By David La Piana

June 22, 2009

The White House recently called for Americans to donate relief aid to Pakistan by text message. I doubt this is a first for the Obama White House, but it sure makes sense. Americans are generous to a fault, and these days, they seem to be texting like it is going out of style. So why not combine the two?

Has your organization incorporated cell phone texting as a fundraising medium? Let us know and we might feature your campaign in our latest research initiative, Nonprofit Next.

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