Technological Advances

By La Piana Consulting

November 3, 2009

Using social media and other new technologies strategically and effectively will require a significant cultural shift for many organizations.

What distinguishes nonprofits that do this well from nonprofits that don’t, and how can those on the front lines change the dynamic in more traditional and hierarchical environments?

Tags: cultural shift, Nonprofit Sector, social media, technologies

This entry was posted on Tuesday, November 3rd, 2009 at 9:18 pm and is filed under Technological Advances. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Technological Advances”

1. mstanislaw Says:
   September 13th, 2010 at 3:21 pm

   I am concerned that there is a lot of emphasis on using social media to further donations without first and foremost furthering the mission of the organization. PR/Marketing/Social Media/etc. cannot create a good organization, it can only be expected to enhance it. (I believe Jim Collins eludes to that in Good to Great as well).

2. Melissa Mendes Campos Says:
   September 14th, 2010 at 1:30 pm

   Thanks for your comment. We couldn’t agree more, and particularly like how Collins characterizes technology as an “accelerator of greatness already in place, never the principal cause of greatness or decline.” (“How Great Companies Tame Technology.” Newsweek. August 9, 2002. http://www.jimcollins.com/article_topics/articles/how-great-companies.html)
   Truly, the most innovative and exciting uses of social media technology are the ones that advance the work itself, not just the fundraising goals.