I recently worked with Rusty Coats of Coats2Coats consulting.  He suggests a “Rule of Ten” for Twitter. He thinks that every ten tweets should follow a 3-3-3-1 rule, meaning a Twitter user posts 3 tweets about their own or their organization’s work and ideas, 3 are retweets of posts by others, 3 are URL or links of interest (e.g. an news article), and 1 is a humorous post.

Angela Maiers recommends a Twitter Engagement Formula of 70-20-10 which breaks down as:

• 70 percent of your tweets share resources — blog postings, articles, opinions and tools
• 20 percent of your tweets engage in conversations and connections
• 10 percent of your tweets “chirp,” or chat about yourself, your life and your thoughts

Does any of this math add up for your nonprofit organization?

Some bloggers question whether setting “rules” for social media misses the point.

Tell us what you think.