Are Social Media Rules Made to Be Broken?
I recently worked with Rusty Coats of Coats2Coats consulting. He suggests a “Rule of Ten” for Twitter. He thinks that every ten tweets should follow a 3-3-3-1 rule, meaning a Twitter user posts 3 tweets about their own or their organization’s work and ideas, 3 are retweets of posts by others, 3 are URL or links of interest (e.g. an news article), and 1 is a humorous post.
Angela Maiers recommends a Twitter Engagement Formula of 70-20-10 which breaks down as:
- 70 percent of your tweets share resources — blog postings, articles, opinions and tools
- 20 percent of your tweets engage in conversations and connections
- 10 percent of your tweets “chirp,” or chat about yourself, your life and your thoughts
Does any of this math add up for your nonprofit organization?
Tell us what you think.