What is so new about the New Normal? “The New Normal” is a phrase favored by pundits to describe the current economic and political condition of our nation. While we are settling into a new social contract—or perhaps it is the absence of one altogether—I can’t call it the New Normal. For nonprofits and the people they serve, for the poor, for the shrinking middle class, and for every American who still believes in the promise of a just society, it is the New Abnormal.

I will be leading the keynote at the Ohio Grantmakers Forum Annual Conference in October on the topic of Nonprofit Strategy in the New Abnormal and check out my recent guest blog at the Stanford Social Innovation Review.

Tell me what you think. Is any of this new or normal?

Last week, the New York Times reported that the League of Women Voters did more than raise some eyebrows with its high-profile television ads calling out two US Senators for voting to limit the EPA’s regulatory ability to enforce such standards as the Clean Air Act. The ads, costing $1.5 million, targeted Democratic Senator Claire McCaskill (MO) and Republican Senator Scott Brown (MA), both of whom are up for re-election in 2012.

Brown’s camp accused the League of siding with a “liberal” agenda, while McCaskill and other Democrats also cried foul, calling the ads “not helpful.” But beneath the predictable campaign damage control lies the fact that those on both sides of the political aisle were so utterly shocked that an organization like the League of Women Voters would take such a direct approach.

Accustomed to the League’s more comforting strategies of publishing voter guides and politely issuing position statements, even some League members themselves were taken aback when the organization finally raised its voice to be heard over the noise in the modern political arena.

It was this break in character, in fact, that made the ads so powerful.

I’ve experienced this myself, on a personal level. With a quiet demeanor and a tendency to listen and analyze information in group settings rather than express every idea that comes into my head, it’s a rarity when I speak up, drive home a point, or voice frustration or dissent. But when I do, you can bet I have the ears of the group. And I also understand that with that power comes the responsibility to use it wisely, lest I lose it.

The League of Women Voters’ recent decision to step outside of its own comfort zone, and to risk its image in the minds of others who prefer its more passive persona, is one that I was glad to see it make – not only because it seemed to confirm that the organization does have power at its disposal, but because as League advocacy committee chairwoman Judy Duffy said to the Times, it honors the activism of its founding mothers, who “were not shrinking violets.” At the same time, I hope that it continues to wield this power judiciously, in a way that strengthens its identity, rallies its constituents, and advances its mission.

In what ways might your organization – or you as a professional – consider judiciously stepping outside your box to take a stand, flex your power, or make your voice heard?