In the face of various challenges in Texas, three teen pregnancy prevention organizations were concentrating on a significant announcement: a merger two years in the making that aimed to transform the landscape of quality sexual health education in the state. The Texas Campaign to Prevent Teen Pregnancy, Ntarupt/North Texas Alliance to Reduce Unintended Pregnancy in Teens, and Healthy Futures of Texas had been collaborating for many years and recognized they could be stronger together with a shared vision of “improving the well-being of young Texans through equitable access to sexual health education, contraception, and resources.”
In late July 2022 the combined organization made its public announcement about its decision to merge, marking the end of the first phase. While this was a critical milestone in its journey, it was just the beginning of what lay ahead. In the next phase came the work of integrating the foundational components of the three organizations, including organizational structures, boards, staff, programs, office locations, finances, branding, communications, policies and culture. HFTX went from “making a decision to integrate” to “strategically integrating” all aspects of their work. At the time, it felt like “making the decision” was the hardest body of work. In retrospect, it was the harder work ahead that would determine future success.
Following the big decision to merge, staff worked through various committees and task forces to bring the newly combined entity to life. A strategic planning process was undertaken (see below) and a rebranding effort was initiated to align the visual identity with the mission and values, symbolizing a commitment to excellence and innovation. The brand strategy would elevate the organization, fostering deeper connections, stronger relationships, and increased loyalty, while also playing a pivotal role in shaping the organizational culture, promoting inclusivity, and fostering a sense of belonging among all members.